Marseille unveil Provence-inspired third kit for 2026-27
Olympique de Marseille have unveiled their new third kit for the 2026-27 season, with PUMA drawing inspiration from the colours, landscapes and traditions of Provence to create a shirt that celebrates the club's unique identity beyond the walls of the Vélodrome.
From the Calanques and olive groves to the famous lavender fields that have become synonymous with the region, the new design reflects the deep bond between OM and the land that surrounds France's oldest city. It is a tribute to a Provence that is both proud of its heritage and firmly looking towards the future.
Lavender provides the shirt's striking base colour, while a subtle tonal pattern inspired by olive branches is woven across the front and sleeves. Elegant navy blue detailing appears on the buttoned collar, sleeve cuffs and side panels, as well as on the Olympique de Marseille crest and PUMA logo. Completing the design, the Provençal flag sits beneath the collar on the back of the shirt as a discreet nod to the club's regional roots.
To launch the kit, OM headed into the heart of Provence, with the campaign photographed among the lavender fields of Domaine Les Grandes Marges near Manosque. British photographer Sam Gregg's documentary style captures both the landscape and the spirit of the region, while Marseille model Mohamed Benhadda features as one of the local faces fronting the campaign.
Available in both Authentic and Replica versions, the third shirt features PUMA's latest ULTRAWEAVE technology in the match version to reduce weight and improve comfort. Both editions also include dryCELL technology for enhanced moisture management, while Replica shirts are produced using PUMA's RE initiative and contain at least 95% recycled textile waste.
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