Ligue 1 McDonald's accelerates its international expansion

Ligue 1 McDonald's is making its return on leading platforms such as Sky (Italy), Fox (Mexico) or beIN Sports (Hong Kong), confirming its appeal to international broadcasters. These partnerships provide Ligue 1 McDonald’s with increased exposure and promotion in key international markets.

**Ligue 1 McDonald's** is available now on Fox Sports in Mexico

New broadcasters also include Pro TV/Voyo in Romania, PBS in Malta, Mono in Thailand or VTVcab in Vietnam.

In total, Ligue 1 McDonald's will be available this season in 215 territories worldwide, via a network of 50 broadcast partners.

At the same time, the Ligue 1+ platform, successfully launched in France, continues its international expansion. Already active in the United Kingdom and Ireland since 2024/25, it will soon be available in Italy, allowing fans to follow all official matches and pre/post-match shows.

China also remains a priority market for LFP Media. In 2024/2025, audiences have doubled on CCTV, which broadcasts four matches per round, in addition to MIGU, which offers all matches. Another innovation this season: Ligue 2 BKT will also benefit from enhanced coverage, with four matches per round available on the Douyin and Kuaishou social media pages of CY Sports.

**Ligue1+** will soon be available in Italy, after continuing in the UK and Ireland market

Since the launch of the new international rights cycle in 2024/2025, Ligue 1 McDonald's has recorded strong growth in its international audiences, particularly in Portugal (+540% vs 2023/2024), Brazil (+194%) or Sub-Saharan Africa (+19%), as well as a consolidated digital presence with 89% of the 54 million cumulative followers located outside France.

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