PSG's U.S. Push: Key Initiatives Driving Growth Stateside
The reigning UEFA Champions League winner is making the most of its time in the U.S. as it connects with supporters and makes new ones through various initiatives.
Before their 4-0 win over Atlético de Madrid last weekend at the Rose Bowl in Pasadena, California, the capital club welcomed people to their PSG House. The Coupe de France winners opened the doors to the PSG House, a pop-up experience for supporters in or traveling to Los Angeles.
The PSG House was a lively gathering spot—a cultural hub where the spirit of Paris blended with the vibrant energy of Los Angeles. With PSG settling into life in Southern California, it means supporters can get a close-up experience with their favorite players on the squad.
"It's incredible to see them here," explained Juan, a PSG fan stood in front of the team's hotel with his friends. "Several of the players have signed my shirt and taken the time to pose for photos with us. We're stoked to have had the chance to see them, and I'm sure that they'll win the Club World Cup!"
PSG Gets Involved With Academies in United States
PSG aren't only focused on connecting with current and new supporters; the French side also want to play a hand in developing the next generation of footballers in the U.S.
With seven academies across the U.S., PSG Academy will host exclusive training camps in Los Angeles during the Club World Cup.
Led by official coaches, the sessions will focus on technical skills, ball control, and real-game scenarios. Each camp will end with an awards ceremony celebrating standout young players and nurturing the next generation of U.S. football talent.
Growing their presence in the U.S.
PSG already have several retail stores in Los Angeles, New York, Miami, and Las Vegas, and operates a dedicated U.S. e-commerce platform where supporters can stock up on club gear, but the Parisians want to take it a step further.
The cultural impact has grown thanks to standout collaborations with Nike, Jordan Brand, Fanatics, and Born x Raised—blending football, fashion, and lifestyle. At the Club World Cup, PSG plan to elevate fan engagement with immersive experiences that celebrate the spirit of the game and the unique style and culture of Paris.
Luis Enrique and his team are in Los Angeles and Seattle for the group stage, but as the favorite to win the Club World Cup, they'll hit different parts of the U.S. should they advance to the knockout stage, giving them a bigger chance to expand their brand in other cities.
Photo credit: @PSG_English
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