Created by French artist Mathias Kiss and produced by Maison Christofle, the new trophy helps to complete the transformation work of the Ligue 1 McDonald's brand accomplished in 2024.
The grand finale. After changing its logo, its visual and sound identities, its rebranding in stadiums, digitally and on television, LFP Media has unveiled the new Ligue 1 McDonald's trophy. It will be awarded for the first time this season, in May, to the 2025 French champion.
This piece of high-quality goldsmithing is the work of Mathias Kiss, an associate of Maison Christofle. True to his artistic convictions, the contemporary artist sought to mix references to French classicism and more modern inspirations in order to offer an object that symbolizes victory.
Kiss' work consists of a hexagonal base, on which the winners of the competition since its inception in 1932/33 have been engraved. It is topped with columns decorated with fluting, in the shape of a 1, each of which evokes the champion's place in the standings and also draws a V for victory in two parts. Finally, at the top is an immaculate and luminous sphere, gold-plated like the entire Trophy.
Measuring 54 cm and weighing just under 10 kg, the new McDonald's Ligue 1 Trophy has not yet found its name, but it will be known in the coming weeks.
Mathias Kiss succeeds designer Andrée Putman and Franco-Argentine artist Pablo Reinoso, who created the two previous Trophies.
The unveiling of the new Ligue 2 BKT Trophy will take place before the end of 2024.
"The unveiling of the new Champion's Trophy concludes the first phase of our project to elevate our competition's brandsing Ligue 1 McDonald's and Ligue 2 BKT now have the necessary assets to penetrate the hearts of fans. The work created by Mathias Kiss refers to the best of our national heritage, with its hexagonal base, its gilding and its groove introducing a modern twist that perfectly matches our objective of establishing our club football as the embodiment of French excellence."
"(This trophy is) a pure product of "the school of failure", I did everything to get out of the box, in any case to fight against academic perspectives and social determinism by trying to create bridges that did not exist and to connect my sporting dreams with artistic creation. When the LFP invited me to join this project, apart from falling off my chair, I thought about the unhappy kid that I was, and thought about what could make dream or give hope to all those who need it today. I hope with all my heart that this will help a few kids, and a few champions to surpass themselves!"